Eliminating supply chain blindspots, boosting the bottom line
One 53 year-old cassava farmer and mother of 13 increased production from 3,800 KGs of cassava to more than 12,000 - in one year.
Smallholder farmers have earned over $1.5 Million from the sale of cassava to Zambain Breweries.
Transparent and streamlined commodity purchasing across 11 buying sites.
Instead of barley as the primary crop for making its locally brewed Eagle Lager beer, Zambian Breweries uses cassava — an important staple crop in many parts of Africa. Despite its prevalence in both food and drink, the cassava market in Zambia is mainly composed of small farmers — 30% of which are women — who live marginally below what’s needed for subsistence.
In 2018, local procurement context exposed blindspots in the supply chain which included:
- Lack of record-keeping among farmers
- Low rate of access to banking
- And hundreds of kilograms of cassava wastage
This was deeply problematic, given 1/4 of Anheuser-Busch’s sustainability goals includes smart agriculture — i.e., getting 100% of direct farmers to be highly-skilled, connected, and financially empowered by 2025.
Zambian Breweries began buying the cassava harvest from the smallholder farmers through BanQu, whose non-crypto blockchain technology creates a permanent record of transactions that helps farmers build a permanent history of their harvest. The platform delivers virtual tokens that can be redeemed for cash when needed, or applied to other networked transactions (like paying their energy bill).
In addition, Zambian Breweries has been able to:
- Streamline its buying process.
- Audit the supply chain for any anomalies.
- Create long-term farmer development plans that will strengthen their go-to-market strategy.
"The scope and empowerment that BanQu’s platform provides to small holder farmers is exceptional. The transparency and traceability in our value chain of cassava has been a game changer."
Agricultural Manager at Zambian Breweries